Sponsorship Impact & Partnership Recap

The Black Canyon Stock Show & Rodeo (BCSSR) is more than a rodeo — it’s a signature community event that brings together families, agriculture, western heritage, and regional commerce at the Gem County Fairgrounds. Each year, BCSSR delivers meaningful exposure, authentic brand alignment, and measurable value to our sponsors.

Event Reach & Audience

• Multi-day PRCA Pro Rodeo held alongside the Gem/Boise County Fair

• Thousands of attendees over the course of the event

• Strong mix of:

  • Local families

  • Agriculture & ranching community

  • Rodeo and western lifestyle fans

  • Travelers and fairgoers from surrounding counties

Our audience is loyal, engaged, and supportive of businesses that support the rodeo and the local community.

Sponsor Visibility & Brand Exposure

Sponsors of BCSSR receive high-impact, multi-platform exposure, including:

• Arena signage and banners

• Announcer mentions during performances

• Replay board and in-arena recognition

• Logo placement on print materials and programs

• Social media promotion across BCSSR and Fairgrounds channels

• Website recognition with sponsor backlinks

• On-site activation opportunities (booths, giveaways, brand engagement)

This creates repeated brand impressions before, during, and after the event.

Community & Brand Alignment

BCSSR proudly represents:

• Western heritage and agriculture

• Youth involvement and family traditions

• Community pride and economic support

• PRCA-sanctioned professionalism and integrity

Sponsors align their brand with a trusted, respected event that reflects hard work, tradition, and hometown values — a message that resonates strongly with our audience.

Economic & Local Impact

• Drives foot traffic to local businesses

• Encourages overnight stays, dining, and shopping

• Supports improvements to the Gem County Fairgrounds

• Helps fund youth programs, rodeo growth, and community events

Your sponsorship dollars stay local and work local.

Why Businesses Choose BCSSR

Sponsors partner with BCSSR because we offer:
✔ Authentic exposure — not just ads
✔ Direct connection with a loyal customer base
✔ Customizable sponsorship levels
✔ Year-round visibility opportunities
✔ A partnership, not a one-time transaction

We work closely with our sponsors to ensure their investment delivers real value and real recognition.

Looking Ahead

As BCSSR continues to grow, so do opportunities for sponsors to:

• Expand brand presence

• Activate creatively on-site

• Build long-term relationships with our audience

• Be part of a cornerstone event in Gem County

When businesses support the Black Canyon Stock Show & Rodeo, they’re not just sponsoring an event — they’re investing in a community.